He's one of those men who claims to teach all nerdy, lonely men - betas in pickup-artist (PUA) lingo (taken, fittingly, from studying the animal kingdom, about alpha wolves etc.) - the body language and talk of the dominant alphas all women want. Like a down-and-dirty version of the movie Hitch. Some PUAs make a lot of money as coaches for rich nerds who still can't get a date, to put it nicely. (Part of the problem is a lot of people don't actually date anymore; they hook up.)
AS men are natural betas. We try to be nice and we think women are enchanting. We want to tell them we love them and be good providers. Well and good. Everybody's socialized to say they want those things.
He's the kind of man the world pretends to look up to, and in fact despises.- Komorovsky in Dr. Zhivago
Social lesson: people don't mean what they say or say what they mean.
Feminism's a lie: women say they want equality but really want a man stronger than they are who can take care of them, but doesn't wear his feelings on his sleeve. They want a man who'll wear the trousers in the relationship. The great C.S. Lewis rightly wrote 60 years ago: find a couple where the woman runs the relationship and you'll find an angry woman who really hates her husband (and, unlike in the '40s, she'll very likely dump you; you'll be left paying alimony and alone).
What happens: the sexual revolution doesn't mean more women will want to date you. The opposite. It means now more women have a shot at sex with an alpha and are willing to share as long as their bodies get them invited to the party. That's right: it means you don't get to have sex.
You get patronized - LJBF'd ("let's just be friends") - a lot. It sucks. (Roissy: Alphas almost never get LJBF'd but when it happens, end it thus: "No. I have plenty of friends." That doesn't have to be true. Cut your loss and move on to the next girl.)
PUAs' neat little categories fit the AS way of thinking (alpha, beta for nerds who try and fail, omega for guys who've given up) but most of us know the limits of our way of thinking. Even Roissy has a catchall category for schlubby, happy men in relationships who don't meet his standards: herbs (as in the name Herb).
Summing up his view, minus the filth and cruelty: the classic characters in Two and a Half Men. Charlie Sheen gets the girls and we're the fittingly named Jon Cryer.
OK. A few instructions.
We have a strong moral code that Roissy flat-out opposes. No problem. This, like practical sex tips or your computer manual, is simply information, morally neutral. You can use it to try to game many girls (which probably won't work for you but anyway) or add a touch of alpha game to your front personality to win the one woman you want for a lifelong marriage. (It's not lying; it's fulfilling a role.) It works!
On that note, don't, I mean, DO NOT, try to follow his rules note for note. We don't have the timing, poise, etc. (or often the looks) to pull off a**hole game, negs, etc. It will backfire and both you and the girl will get hurt.
Honest PUA coaches don't promise you the moon, just the skills to date girls who right now are just out of your league: 6s and 7s instead of the 3s and 4s you've had to settle for.
BTW I don't think Roissy is himself an alpha: those men don't help out the competition. He's a wised-up "higher beta" helping a brother out.
So add some alpha body language (confident, takes up room, a little aloof in public) and a little alpha talk to your front personality and good luck in love!
P.S. Roissy tip: We're big on words: long, heartfelt speeches and letters (emails). Women don't like that from men. Almost everything you say or write to a woman should pass what he calls the Jumbotron test. If it wouldn't embarrass you if it were flashed on a stadium sign, it's OK.
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